Cookie Policy

This Cookie Policy applies to the use of the Simplicity Pensions Limited (also trading as AE delivered) websites – / (and historically,

We are committed to protecting your privacy. We may collect information about you to provide you with the best possible service, and we will only use the information that we collect about you lawfully.

Please read the following policy to understand how we will use any personal information you provide or we collect about you when you use this website. This policy may vary from time to time so please check it regularly.

For the purposes of the Data Protection Act 1998 and the General Data Protection Regulations, where relevant the ‘data controller’ for this website is Simplicity Pensions Limited (company number 08717922) of Pantiles Chambers, 85 High Street, Tunbridge Wells, Kent, TN1 1XP.

We may collect the following information about you: (i) information you provide if you contact us using the contact form provided on our website; (ii) to collect statistics, responses to any surveys and questionnaires, traffic patterns and related site information.

We aggregate this data and it does not identify any website users. We use it for research, analysis, testing, monitoring, risk management and administrative purposes. We do not disclose this aggregated data to third parties for marketing, advertising or other promotional purposes.

We may share the information with our selected business partners who may process data on our behalf to enable us to deal with you.

Save as set out above, we will not disclose, sell or release your information to any other person or organisation unless required to do so to: (i) conform to legal requirements or comply with legal process; (ii) assist in the investigation of suspected illegal or wrongful activity; (iii) protect and defend our rights or property; (iv) sell, make ready for sale or dispose of our business in whole or in part including to any potential buyer or their advisers.

When you use this website and provide us with personal information you are agreeing that we may use your personal information for the purposes set out in this policy. You have the right to: (i) request that we stop sending you marketing information; (ii) apply for a copy of the personal data we hold about you (for which we can charge an administration fee of £10); (iii) request that we correct or remove any information which we hold about you which you believe is inaccurate or out of date. You may exercise this right by contacting us.


Like most websites, this one uses cookies.

Cookies are small text files stored on your computer by your browser. They’re used for many things, such as remembering whether you’ve visited the site before or to help us work out how many new website visitors we get each month. They contain information about the use of your computer but don’t include personal information about you. You can think of cookies as providing a ‘memory’ for the website, enabling it to recognise a user and respond appropriately. Each web domain can only access cookies stored by that specific web domain, meaning that only the / (and historically servers can access the cookies set by the / (and historically domains. You can find out more about cookies at

This policy explains how cookies are used on the website in general and, below, how you can control the cookies that may be used on this site. 

By accessing the website, you agree that this Cookie Policy will apply whenever you access the website on any device. 

Any changes to this policy will be posted here. We reserve the right to vary this Cookie Policy from time to time and such changes shall become effective as soon as they are posted. Your continued use of the website constitutes your agreement to all such changes. This policy was last updated on 5th January 2017. 

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user's device. You can find more information about cookies at:

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.


A visit to a page on the website may generate the following types of cookie:

Google analytics cookies:

These monitor how visitors move around the website and how they reached it. This is used so that we can see total (not individual) figures on which types of content users enjoy most, for instance. These cookies can tell us whether or not you've visited the site before. This allows us to track how many individual unique users we have, and how often they visit the site. These cookies cannot be used to identify individuals; they are used for statistical purposes only. You can opt out of these if you want: Google:

Strictly necessary cookies

Some cookies may be essential in order to enable you to move around the website and use its features, such as accessing any secure areas of the website. Without these cookies services you have asked may be be able to be provided. We do not currently use any such cookies.

Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Functional cookies

These cookies allow the website to remember choices you make (such as your language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Third party cookies

From time to time we may provide links to services offered by other companies and links to external websites. These companies and websites may drop cookies on your computer when you use them on our site or if you are already logged in to them. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by our website.

Disabling cookies

Most internet browsers accept cookies automatically, but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. These settings will typically be found in the 'options' or 'preferences' menu of your browser. For practical guidance on how to do this, please refer to the ‘help’ menu on your browser or visit the following website

To opt out of Google Analytics visit

Please be aware however that blocking cookies may hamper the website's functionality or restrict how much of the website you can access. We do not recommend turning cookies off when visiting our website as this may prevent you from using some of the services on the site. Basically the site might not won't work properly!

© 2018 Simplicity Pensions Limited